Cima Mountaneering Inc

1. Identify which (if any) smart products argon essential to the companys growth. soon, none of the Cima Mountaneering Inc. boots ar positioned for the Weekenders division of the foodstuff. By looking at the numbers, this segment is some 25% of the whole hiking boot market. Plus, this is the fastest increase segment. presently Cima participates in Mountaineers and Serious Hikers segments. Unfortunately for the company, those atomic number 18 the slowest growing and smallest segments in the market. Antony and Margaret suggested different plans. Anthonys plan promised to introduce refreshed boots to the existing line. Margarets plan promised to introduce a impudently line that go out be directly marketed to the Weekender segment of the market. here is my take on the Anthony set about: constructive: Company volition use its existing expertise in designing 3 pertly boots. Promotion program come about not be changed dramatically. No bod change. Customers wil l heretofore be idea of Cima boots as good quality and durable. prohibit: bare-ass boots will not necessary be positioned for the Weekenders segment. New capital spending for the new equipment. Here is my take on Margarets approach: Positive: By developing new line of boots Cima will be able to tar bring out Weekender segment. augment in sales if successful.

Negative: Uncertainty, since company does not beat an expertise in this type of boots. Market acceptance. Possible image change which dope either be a supportive or a negative factor. New capital expenditure for the new equipment. Tougher tilt which will include such defective companies as Nike, Reebok and o thers. notwithstanding though I see a lot ! of uncertainness and tougher competition in the Weekender segment of the market I guess that company should try to move into this segment. By comparing the cost between Antony and Margaret approaches I came to the conclusion that they are very similar, provided Antonys new boots will not batten down appropriate into the new segment. On the other hand, if...If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay