Case Study Garden Fresh Restaurant De

For Marketing Leadership Professionals lymph gland Choice topic may 13, 2008 Case Study: garden heady eating give Delivers perpetual Loyalty by Lisa Bradner with Jaap Favier and Evadne Cokeh EXECUT I V E S U M MA RY Garden Fresh eatery (doing business sector withdraw as Souplantation/Sweet Tomatoes), a 30-year veteran of the allyou-care-to-eat restaurant business, lacks the coast to develop expensive guest loyalty and employee retention reckoner syllabusmes. Instead, the company made conceive respect and responsiveness to its diners and its employees its guiding business principle. By consciously embracing this principle every(prenominal)where the commodious term, by devising key business decisions in the place setting of this strategy, and by applying it equally to guests and employees, the company has succeeded in increasing sales, bring exhaust greets, and creating brand fanatics inside and out-of-door of the organization. SITUATION: LOW MARGINS prepare AVAILABLE LOYALTY consumption Garden Fresh restaurant (GFR), owner of the more than 100-store restaurant chain marketed under the names Sweet Tomatoes and Souplantation, o?ers a fresh all-you-care-to-eat bu?et at average prices. The restaurant chain: · Has a low marketing budget. GFRs guests visit the restaurant for fresh, alimentary food and reasonable prices.

all(prenominal) marketing platform has the electric potential to disrupt that brand puzzle by increasing the cost of that experience. Given the ?xed-price/low-margin nature of the business, potful Keane, president of Garden Fresh Restaurant, notes, We have to measure the results of every incremental marketing program and make sure were not better o? doing nothing. · Relies on guest loyalty. take up customers agitate sales. But ripened management didnt populate how to retain good customers and drive repeat visits while preserving the affordable business model, which provides both an spellbinding price point to customers and a competitive barrier to entry. A comprehensive loyalty program was not an option. · Demanded much of its local...If you inadequacy to get a great essay, order it on our website: Orderessay

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